The Ironic Blog

Globalization:

growth to a global or worldwide scale; "the globalization of the communication industry". connectingpresent participle of con·nect (Verb) Verb: Bring together or into contact so that a real or notional link is established. Join together so as to provide access and communication.

Everything we know or do is influenced by others and this influence has become global. For example, brands such as Apple products or Microsoft Industries have changed ways people saw things regardless of where they are in the world. Those companies gave us products that introduced the 'Internet' to people. Some may think the internet is in a box somewhere but in fact it's a web of virtual links that binds us all technology depended users together. Nowadays, most of the world are connected virtually via the internet and this has taken us a step closer towards globalization. My topic here is not computers and their uses but rather one form of the internet and that is the online Blogs. Blogs are personal public spaces reserved on the internet that allows one person to share information, ideas, or just to release a certain social frustration that has accumulated in a certain culture in a region of the world. Blogs, just like any other ideas, began differently in the 1980s. Back then, the internet was still primitive and was not common in households and rather than being found everywhere, Usenet ( the name to a site dictating the beginning of Blogs). Usenet was used as internet forums, this was the first time the internet was used to transfer information to others. In the 1990s, the World Wide Web was established and rendered Usenet obsolete, right then the internet began exploring everybodys household. Then everybody began to use the internet for questions and answers, for forums (a space to converse with others), or as their online diary (that is the Blog). Slowly entering the end of the 1990s and beginning of the 2000s, People were keeping online records of their lives and their activities on websites that are still active today, such as wordpress or Blogger. People began using webcams to transmit sound and images to their blogs giving it life and meaning to their online diary. The term "weblog" was called by Jorn Barger on 17 December 1997. The short form, "blog," was named by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999. Blogs began taking popularity among politicians in the United States. They kept blogs just like other people however, based on the U.S. politics and decisions taken at the time. An Example would be Taegan Goddard's 'Political Wire', who was the former policy adviser to senator Donald Riegle. At one point, Blogging took a hand in the removal of U.S. Senate Majority Leader Trent Lott. He voiced his opinion over the internet which in turn was taken by 'Bloggers' and caused a massive uproar that forced his leave from office in 2002. In the year 2004, Blogs became more popular and began getting recognition around the world and became associate with an online newspaper written by the people. Blogs covered the Iraq War and gave us information taken from the eyes of the soldiers or people living in the region and thus bypassing biased news. Military soldiers have developed blogs talking about their lives, their pains, and mostly their goals after the war is done. Blogs nowadays are very popular with the young teenage population of the world where they share their need to connect and converse with others online.


http://politicalwire.com/
http://www.milblogging.com/topmilblogs_byBranch.php?br=VS5TLiBBcm15
cosettesaliba.wordpress.com

Nike Ads

Are you a winner? Well according to Nike, if you use their product you

will be one. Nike is an American company that works with the design and

sales of sport accessories and footwear. The Brand 'Nike' has become the

number one sports apparel store in the world. Nike was not always Nike

but started out as 'Blue Ribbon Sports' in 1964, and not until later did

it change to Nike. The name was taken from the Greek Goddess of victory

which shows their intention to always succeed. They went global taking

over markets around the world as one of the top 3 best sport related

stores in the world. The Nike brand is known today as the 'Swoosh' sign

and their motto 'Just Do It'. Nike is affiliated with all kinds of world

sports which allowed them to design equipment for every athlete's need.

Their success is widely based on their marketing campaign which includes

advertisements (on billboards and posters) and which, without a doubt,

are very creative, sometimes comedic and very much to the point. Their

print design was also a major cause for their profit. Take the posters

they made over the years, Nike used the static print design to advertise

their product.
 Nike used the T.V. To their advantage to spread and fortify their Brand

name in the market, using sport athletes wearing Nike products fashioned

in a situation which brings the wearer victory.  They used famous

athletes, but most importantly they used other methods that would attract

the target audience. They did a line of posters involving nude women

posing with their product, other times the sell the idea via typography.

All of these concepts are followed by the message of victory. Basically

the company is trying to sell 'success' in their brands.