Tuesday 30 October 2012

Subliminal Messages in media

     What is Subliminal Messages? It is when you, as a consumer, receive information regarding that product that you are not aware of. This started at the 5th B.C in Ancient Greece, where they discovered a a way to include fragments of words into their sentences to influence others. This method is still being used today by the media but has transformed to a hidden visual representation.

      The messages do not have to be negative as people may first think. It could be humorous and fun to figure out and discover. Take Pink Floyd's 'Empty Spaces' Song for example, they included a message at the end of the song that cannot be properly heard until you backtrack the audio. It says:
(-Hello, Luka [hunters]... Congratulations. You have just discovered the secret message. Please send your answer to Old Pink, care of the Funny Farm, Chalfont...
-Roger! Carolyne's on the phone!
-Okay.)

     In this case, the message was just for fun, but the media began using commercials and ads to incorporate messages that catch people unaware. The media began previewing the word 'sex' or sexual images hidden to those not looking for it, to attract more people to buy the product. Take this Coca Cola Ad for example, although it may look very normal to people, there is a sexual message hidden in the picture.
   



      The most infamous one were done by Walt Disney Cartoons. Many children probably watched those movies thinking they were magical however, adults today realized what they were watching. References to sex and genitalia is uncanny and with today's mindset, cannot be missed. In the Little Mermaid, They included many sexual references in the movie, the two most infamous parts was the pillar in the castle scene and the priest during the wedding. Hopefully I do not need to explain them for they are obvious.
There is also the Lion King Controversy where Simba sees the word sex floating in the air disguised as stars. A Huge controversy revolving a clip taken from a movie that included Donald Duck, who is created by Disney, and Daffy Duck, by Warner Bros., share the spotlight and shows Donald's racist affliations.
  

  Donald Duck Racist?  

    

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